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Retention

Subscription Retention Survey Template

Keep subscribers engaged and uncover early churn signals.

5 questions ~3 min to complete Churn analysis

What this survey is for

Run periodically across an active subscriber base.

Example questions

  1. 1

    How likely are you to keep your subscription?

    Rating

  2. 2

    How often do you use your subscription?

    Single choice

  3. 3

    My subscription is worth the cost.

    Opinion scale

  4. 4

    What would improve your subscription?

    Single choice

  5. 5

    What would make you stay subscribed long-term?

    Open text

  • Send the subscription retention survey at the moment it's most relevant to the respondent.
  • Keep it short — every extra question lowers completion.
  • Always include at least one open-text question so AI can surface themes.
  • Segment responses by audience and touchpoint to find what to fix first.
  • Close the loop with respondents when you act on their feedback.

Retention risk scorePlan satisfactionEngagement signals

Frequently asked questions

Launch your subscription retention survey in minutes

Customize the questions, send it to your audience, and let AI surface the themes that matter.

Related templates

Churn Analysis Survey

Understand why customers are leaving and what could keep them.

Cancellation Feedback Survey

Capture the reason at the exact moment of cancellation.

Win-back Survey

Re-engage lapsed customers and learn what would bring them back.

Renewal Feedback Survey

Understand the decision behind renewing (or not renewing).