Churn Survey for Subscription Businesses
Understand exactly why subscribers cancel and how many you could win back. This churn survey runs inside your cancellation flow and is tuned for subscription businesses, with reasons that map to price, value, and fit.
Survey questions
- 1
What is the primary reason you are cancelling?
Single choice: price, missing features, switching, no longer needed, support.
- 2
Would you consider returning if we addressed your concern?
Yes/No to size win-back potential.
- 3
Which best describes your decision?
Cancelling, switching, or pausing.
- 4
What could we have done differently to keep you?
Open text for AI theming.
Why it matters
Every cancellation is a lesson. A churn survey captures the reason at the exact moment of cancellation, quantifies win-back potential, and reveals whether you have a pricing, product, or onboarding problem.
- Run the survey inside the cancellation flow, not days later.
- Make only the primary reason required to avoid added friction.
- Offer a relevant save action based on the selected reason.
- Theme open-text answers with AI to prioritize fixes.
Frequently asked questions
Related pages
Understand why customers are leaving and what could keep them.
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