NPS Survey Template
Measure customer loyalty with a standard Net Promoter Score survey.
What this survey is for
Benchmark loyalty over time and identify promoters vs. detractors.
Example questions
- 1
How likely are you to recommend us to a friend or colleague?
NPS
- 2
What is the primary reason for your score?
Single choice
- 3
What could we do to improve your experience?
Open text
- Send the nps survey at the moment it's most relevant to the respondent.
- Keep it short — every extra question lowers completion.
- Always include at least one open-text question so AI can surface themes.
- Segment responses by audience and touchpoint to find what to fix first.
- Close the loop with respondents when you act on their feedback.
Recommended for these industries
See recommended surveys and KPIs for SaaS.
See recommended surveys and KPIs for E-commerce.
See recommended surveys and KPIs for Banking & Financial Services.
See recommended surveys and KPIs for Hotels & Hospitality.
See recommended surveys and KPIs for Food Delivery.
See recommended surveys and KPIs for Healthcare.
See recommended surveys and KPIs for Retail.
See recommended surveys and KPIs for Telecom.
Frequently asked questions
Related templates
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Gauge long-term loyalty, repeat intent, and emotional connection.
Survey guides using this template
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