Best NPS Survey Questions
Net Promoter Score measures loyalty with one core question plus a follow-up that explains the score. These are the NPS questions that consistently produce clean, actionable data.
The questions to ask
- 1
How likely are you to recommend us to a friend or colleague?
The standard 0–10 NPS question. Keep the wording exactly consistent over time.
- 2
What is the primary reason for your score?
The single most important follow-up — it explains the number.
- 3
What could we do to improve your experience?
Open text that AI can theme into a prioritized list.
- 4
Which part of your experience influenced your score most?
Single choice to attribute the score to a touchpoint.
- Keep the core question wording identical across every wave.
- Always pair the score with an open-text 'why'.
- Avoid leading language that nudges higher scores.
- Segment results by customer type and lifecycle stage.
Frequently asked questions
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