NPS Survey for E-commerce
Measure how loyal your shoppers are and what drives them to buy again. This NPS survey is tuned for e-commerce, with follow-up questions covering product, delivery, and value.
Survey questions
- 1
How likely are you to recommend our store to a friend?
The core 0–10 NPS question.
- 2
What is the main reason for your score?
Single choice: product, price, delivery, service.
- 3
How satisfied were you with delivery?
- 4
What would make you shop with us again?
Open text for AI theming.
Why it matters
Repeat customers are far cheaper than new ones. NPS gives e-commerce brands a loyalty benchmark and, paired with follow-up questions, shows whether product, delivery, or price drives advocacy.
- Send NPS a few days after delivery, not at checkout.
- Segment scores by first-time vs. repeat buyers.
- Pair NPS with repeat-purchase data to validate loyalty.
- Use AI to theme open-text drivers of advocacy.
Frequently asked questions
Related pages
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