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Retention

Cancellation Feedback Survey Template

Capture the reason at the exact moment of cancellation.

4 questions ~2 min to complete Churn analysis

What this survey is for

Run inside the cancel flow to deflect and learn.

Example questions

  1. 1

    Why are you cancelling today?

    Single choice

  2. 2

    Did the product meet your expectations?

    Yes / No

  3. 3

    What would make you reconsider?

    Single choice

  4. 4

    Anything else you'd like us to know?

    Open text

  • Send the cancellation feedback survey at the moment it's most relevant to the respondent.
  • Keep it short — every extra question lowers completion.
  • Always include at least one open-text question so AI can surface themes.
  • Segment responses by audience and touchpoint to find what to fix first.
  • Close the loop with respondents when you act on their feedback.

Cancellation reasonsDeflection opportunitiesPricing sensitivity

Frequently asked questions

Launch your cancellation feedback survey in minutes

Customize the questions, send it to your audience, and let AI surface the themes that matter.

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Renewal Feedback Survey

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Subscription Retention Survey

Keep subscribers engaged and uncover early churn signals.