Retention
Renewal Feedback Survey Template
Understand the decision behind renewing (or not renewing).
4 questions ~2 min to complete CSAT
What this survey is for
Strengthen renewals and forecast retention risk.
Example questions
- 1
How likely are you to renew?
Rating
- 2
I get strong value for what I pay.
Opinion scale
- 3
What matters most for your renewal decision?
Multiple choice
- 4
What would make renewing an easy yes?
Open text
- Send the renewal feedback survey at the moment it's most relevant to the respondent.
- Keep it short — every extra question lowers completion.
- Always include at least one open-text question so AI can surface themes.
- Segment responses by audience and touchpoint to find what to fix first.
- Close the loop with respondents when you act on their feedback.
Recommended for these industries
Renewal intentValue perceptionRisk flags
Frequently asked questions
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