Product

Website Experience Survey Template

Understand how visitors experience your website.

4 questions ~2 min to complete CES

What this survey is for

Improve site usability, clarity, and conversion.

Example questions

  1. 1

    How easy was it to find what you needed on our site?

    CES

  2. 2

    Did you accomplish what you came to do?

    Yes / No

  3. 3

    What were you trying to do?

    Single choice

  4. 4

    What was missing or confusing?

    Open text

  • Send the website experience survey at the moment it's most relevant to the respondent.
  • Keep it short — every extra question lowers completion.
  • Always include at least one open-text question so AI can surface themes.
  • Segment responses by audience and touchpoint to find what to fix first.
  • Close the loop with respondents when you act on their feedback.

Site CESTask successContent gaps

Frequently asked questions

Launch your website experience survey in minutes

Customize the questions, send it to your audience, and let AI surface the themes that matter.

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