Product-Market Fit Survey Template
Measure product-market fit with the classic PMF question.
What this survey is for
Track the % who would be very disappointed without you.
Example questions
- 1
How would you feel if you could no longer use our product?
Single choice
- 2
What is the main benefit you get from our product?
Open text
- 3
What type of person do you think benefits most from it?
Single choice
- 4
How can we improve the product for you?
Open text
- Send the product-market fit survey at the moment it's most relevant to the respondent.
- Keep it short — every extra question lowers completion.
- Always include at least one open-text question so AI can surface themes.
- Segment responses by audience and touchpoint to find what to fix first.
- Close the loop with respondents when you act on their feedback.
Recommended for these industries
Frequently asked questions
Related templates
Measure how easy it is to get things done in your mobile app. Recommended timing: after a key in-app task.
Measure how easy it is to find information and complete tasks on your website. Recommended timing: on task completion or exit.
Collect structured feedback about your product features and usability.
Let users tell you what to build next.
Measure how intuitive and easy your product is to use.
Gather feedback from beta users on new functionality.