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Product-Market Fit Survey Template

Measure product-market fit with the classic PMF question.

4 questions ~2 min to complete Product feedback

What this survey is for

Track the % who would be very disappointed without you.

Example questions

  1. 1

    How would you feel if you could no longer use our product?

    Single choice

  2. 2

    What is the main benefit you get from our product?

    Open text

  3. 3

    What type of person do you think benefits most from it?

    Single choice

  4. 4

    How can we improve the product for you?

    Open text

  • Send the product-market fit survey at the moment it's most relevant to the respondent.
  • Keep it short — every extra question lowers completion.
  • Always include at least one open-text question so AI can surface themes.
  • Segment responses by audience and touchpoint to find what to fix first.
  • Close the loop with respondents when you act on their feedback.

Recommended for these industries

SaaS

See recommended surveys and KPIs for SaaS.

PMF score (% very disappointed)Segment fitCore value

Frequently asked questions

Launch your product-market fit survey in minutes

Customize the questions, send it to your audience, and let AI surface the themes that matter.

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