E-commerce
Checkout Experience Survey Template
Pinpoint friction in your checkout and payment flow.
4 questions ~2 min to complete CES
What this survey is for
Reduce cart abandonment and improve conversion.
Example questions
- 1
How easy was it to complete your checkout?
CES
- 2
Did you experience any issues during checkout?
Single choice
- 3
Were the shipping costs clear before payment?
Yes / No
- 4
How could we make checkout smoother?
Open text
- Send the checkout experience survey at the moment it's most relevant to the respondent.
- Keep it short — every extra question lowers completion.
- Always include at least one open-text question so AI can surface themes.
- Segment responses by audience and touchpoint to find what to fix first.
- Close the loop with respondents when you act on their feedback.
Recommended for these industries
Checkout effortAbandonment reasonsPayment friction
Frequently asked questions
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