E-commerce
Post-Purchase Survey Template
Gather feedback immediately after a customer completes a purchase.
5 questions ~3 min to complete CSAT
What this survey is for
Improve the buying experience and discover attribution.
Example questions
- 1
How would you rate your overall purchase experience?
Rating
- 2
How did you find out about us?
Single choice
- 3
What influenced your decision to buy?
Multiple choice
- 4
Was this your first purchase with us?
Yes / No
- 5
Is there anything we could have done better?
Open text
- Send the post-purchase survey at the moment it's most relevant to the respondent.
- Keep it short — every extra question lowers completion.
- Always include at least one open-text question so AI can surface themes.
- Segment responses by audience and touchpoint to find what to fix first.
- Close the loop with respondents when you act on their feedback.
Recommended for these industries
Purchase CSATAcquisition channelsConversion drivers
Frequently asked questions
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