Which survey should I use?
NPS, CSAT, CES, churn, post-purchase, product feedback — there are dozens of survey types, and running the wrong one wastes your customers' time and yours. Paste your company's website below and our AI will read it, understand your business, and tell you exactly which surveys to run and why.
Why the survey type matters
Every survey type answers a different business question. NPS measures loyalty and word-of-mouth potential. CSAT measures satisfaction with a specific interaction, like a support ticket or a purchase. CES measures how easy you are to do business with. Churn surveys explain why customers leave. Ask the wrong question and you get data you can't act on.
Most businesses don't need every survey — they need the two or three that match how their customers actually experience them. A restaurant lives and dies by the post-visit experience; a SaaS company by onboarding and renewal moments; an online store by delivery and post-purchase satisfaction.
How the analyzer picks for you
The analyzer reads the public content of your website — what you sell, who you serve, what industry you're in — and matches it against our library of 60+ expert-built survey templates. You get up to three recommendations, each with a plain-language explanation of why it fits your specific business, not a generic list.
It's free and takes about 15 seconds. No account needed to see your recommendations.
Frequently asked questions
Related pages
Measure customer loyalty with a standard Net Promoter Score survey.
Measure customer satisfaction after an interaction or purchase.
Measure how easy it was for customers to get help or complete a task.
Paste your website and get AI-matched survey recommendations, free.