Retail NPS Survey Template
Measure shopper loyalty with NPS and store-specific follow-ups. Recommended frequency: monthly or after purchase.
What this survey is for
Learn whether shoppers would recommend your store and why.
Example questions
- 1
How likely are you to recommend our store to a friend?
NPS
- 2
What most influenced your score?
Single choice
- 3
What would make you more likely to recommend us?
Open text
- Send the retail nps survey at the moment it's most relevant to the respondent.
- Keep it short — every extra question lowers completion.
- Always include at least one open-text question so AI can surface themes.
- Segment responses by audience and touchpoint to find what to fix first.
- Close the loop with respondents when you act on their feedback.
Frequently asked questions
Related templates
Measure customer loyalty with a standard Net Promoter Score survey.
Measure subscriber loyalty to your software with NPS and targeted follow-ups. Recommended frequency: quarterly.
Measure guest loyalty after a visit with NPS and dining-specific follow-ups. Recommended frequency: after each visit, capped per guest.
Measure loyalty right after a support interaction. Recommended frequency: after ticket resolution, capped per customer per month.
Measure online shopper loyalty after delivery. Recommended frequency: after order delivery, capped per customer.
Measure loyalty after a delivery experience. Recommended frequency: after delivery, sampled to avoid fatigue.