Marketing
Customer Research Survey Template
Understand your audience, needs, and buying behavior.
4 questions ~2 min to complete Open feedback
What this survey is for
Inform positioning, messaging, and segmentation.
Example questions
- 1
What problem were you trying to solve when you found us?
Open text
- 2
What almost stopped you from choosing us?
Single choice
- 3
Where do you look for solutions like ours?
Multiple choice
- 4
How would you describe us to a friend?
Open text
- Send the customer research survey at the moment it's most relevant to the respondent.
- Keep it short — every extra question lowers completion.
- Always include at least one open-text question so AI can surface themes.
- Segment responses by audience and touchpoint to find what to fix first.
- Close the loop with respondents when you act on their feedback.
Segment themesNeed prioritizationBuying triggers
Frequently asked questions
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