Customer Event Survey Template
Measure satisfaction and pipeline impact after a customer-facing event such as a user conference or launch. Send within 48 hours while intent to act is highest.
What this survey is for
Send within 48 hours to capture satisfaction and next-step intent while interest is warm. Ideal for connecting event experience to pipeline and advocacy.
Example questions
- 1
How likely are you to recommend this event to a colleague?
NPS
- 2
How would you rate the event overall?
Rating
- 3
The content was relevant to my goals as a customer.
Opinion scale
- 4
Which parts were most valuable to you?
Multiple choice
- 5
What would you like to do next?
Single choice
- 6
How likely are you to attend our next event?
Single choice
- 7
What would make our customer events more valuable to you?
Open text
- Send the customer event survey at the moment it's most relevant to the respondent.
- Keep it short — every extra question lowers completion.
- Always include at least one open-text question so AI can surface themes.
- Segment responses by audience and touchpoint to find what to fix first.
- Close the loop with respondents when you act on their feedback.
Frequently asked questions
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