Checkout Experience CES Survey Template
Measure how easy it was to complete a purchase. Recommended timing: immediately after checkout.
What this survey is for
Spot checkout friction that causes abandoned carts.
Example questions
- 1
How easy was it to complete your purchase?
CES
- 2
Which step required the most effort?
Single choice
- 3
What would have made checkout easier?
Open text
- Send the checkout experience ces survey at the moment it's most relevant to the respondent.
- Keep it short — every extra question lowers completion.
- Always include at least one open-text question so AI can surface themes.
- Segment responses by audience and touchpoint to find what to fix first.
- Close the loop with respondents when you act on their feedback.
Frequently asked questions
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