Brand Awareness Survey Template
Measure recognition, perception, and recall of your brand.
What this survey is for
Benchmark brand health and positioning.
Example questions
- 1
How familiar are you with our brand?
Single choice
- 2
What three words come to mind when you think of us?
Open text
- 3
How did you first hear about us?
Single choice
- 4
How likely are you to consider us in the future?
Rating
- Send the brand awareness survey at the moment it's most relevant to the respondent.
- Keep it short — every extra question lowers completion.
- Always include at least one open-text question so AI can surface themes.
- Segment responses by audience and touchpoint to find what to fix first.
- Close the loop with respondents when you act on their feedback.
Frequently asked questions
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